By default, every industry needs professional SEO services to thrive and grow. But has it ever occurred to you that certain industries need it more than others? Think about it. With the level of competition we have today, running a business is like fighting a subtle battle with others in the same field, and of course, the winner is whoever comes out on top.
Only in this case, the battleground is the internet, or more specifically, SERPs. Since appearing on the first page of search results or even outranking your competitors is no small feat, it further emphasizes the need to hire dedicated SEO experts.
So, let’s take a look at the industries that need SEO services the most.
Health Care
Aside from being one of the most important industries in the world, the professionals in this field are in huge demand and the stats are there to show for it.
According to WebFX, 44% of internet users search for medical doctors or health professionals online. This is just one of many statistics that show that people search for medical services more frequently than they think.
So this explains why healthcare professionals need the best SEO agency to target this audience and draw them into their business or provide them with information to establish their authority in the industry.
Immigration Services
At first glance, you’ll think there’s no correlation between immigration and SEO, and to be fair, that’s how it seems on the surface. However, how do you think people look for agencies that can process their green cards, visa applications, and other travel documents? Of course, it’s through internet searches. That explains why these travel agencies hire SEO experts to improve their visibility to potential clients who want to process their travel documents.
Lawyers
The law sector is a big and booming industry in any part of the world. That’s because there’s always a need for a litigator, and potential clients begin their search on the internet. As you know, there are several law firms out there, but which one do you think the client will most likely gravitate to—the one he hasn’t heard about or the outfit that ranks either at the top spot or the top page of Google SERPs?
An SEO services company can help law firms improve their website’s structure, content, and backlink profile, ultimately increasing their online visibility and attracting more clients.
Education
This sector has been vitally involved in shaping future generations since time immemorial. So, remote and physical schools need a strong online presence to reach their target audiences. Because there are so many schools for your market to choose from, you have to convince them that you’re the best fit for their learning journey. This will include optimizing the school’s website for the right keywords and effectively communicating its programs and admission processes.
Restaurant & Café
Regardless of where you’re in the world, you can’t deny that the restaurant & cafe business is one of the most saturated industries out there. Picture a city with hundreds of restaurants trying to outdo each other in a bid to lure customers to their establishments, and you’ll understand why they need professional SEO services.
By ranking higher on Google search result pages, you’ll increase brand awareness and visibility, which will attract people to your restaurant. It’s also crucial to know what dishes or menus people search for so that you can optimize your offerings and tailor them to what’s in demand.
Takeaway
It’s pretty apparent that no matter what industry you’re in, professional SEO services are something you can’t do without. But what’s even more obvious is that firms in highly competitive industries stand to benefit more from what an SEO services company has to offer. The reason for that is simple—to stand out from the crowd in generating leads, creating brand awareness, establishing authority, and, most importantly, gaining more customers than their competitors.
Bonus read: How SEO Investment Can Drive Business Growth?
