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Get rid of the time-consuming procedure of sourcing people to discover the best match.
When compared to local talent, Rajarshi offers salary savings of up to 50% without sacrificing quality.
With Rajarshi Solutions' international data protection and compliance standards, keep your data safe and secure.
We will handle everything, from assisting you in assembling a fantastic staff to managing them (HR and Payrolls).
Hire programmatic advertising by using a pool of qualified applicants.
You are under no obligation to hire an applicant after an interview. If you're not happy, we suggest looking at some other profiles. There are no questions.
90% of programmatic buying goes through Real-Time Bidding. Real-Time Bidding allows the teams better and quicker targeting, enabling ads to be bought and sold on a per-case basis, meaning only visitors who are in your target audiences will be subjected to the ad.
Our Programmatic Marketing Analysts deliver ads accurately, according to the target options and trading parameters. In simple words, teams use AI and MA algorithms that channel a particular ad unit to the specific user at the time when it will be seen most likely. The Teams also interact with specific segments of consumers, targeting according to the device, geolocation, personal interests, and content.
Unlike other programmatic advertising companies, our experts understand the nitty-gritty of each campaign and help you fulfill your goals of reaching the target audience with ROI generation. They adjust and optimize ads in real-time to test and improve the ad performance as well as have clear oversight of the ad spent.
They measure exactly how a creative campaign, or overall targeting is performing as soon as the campaign is launched. They execute campaigns in a fully transparent manner and continuously monitor optimizations and performance. Campaign insights are then utilized into wider programmatic advertising strategies to deliver a lasting impact on future marketing plans.
The Ad Marketers make sure you reach audiences across devices; on mobile, desktop, tablet, etc. They provide ongoing support for platform-specific issues, help you understand new features and hand-out best practice guidance.
The Teams provide end-to-end solutions designed to help you make the most of new technologies and guide you on how to put data into better use to better understand the target audience’s needs and advertise to the right audience, always.
Teams can help you plan and outline your bids and media buying decisions. They provide expert opinion and advice for you to take full control of your digital marketing efforts.
The Teams are always on their toes and tailor their solutions according to your varied needs. They take necessary steps like bidding and optimization, helping you respond to customers’ needs faster, etc.
The programmatic advertising system has streamlined the online ads’ buying and selling process. It’s more efficient than before because it can automate many steps in a process that would have been carried out manually, such as ordering or setting up your campaign. Simply put, it’s meant to replace human intervention with machine learning and AI-based optimization.
Understanding programmatic media buying requires a thorough knowledge of its terminology. Here are the important jargons that you may want to become familiar with:
Real-Time Bidding (RTB)
RTB is when inventory prices are decided through an auction in real-time. Both publishers and advertisers can participate. This is a cost-effective way to buy media targeting a large audience.
Private Marketplace (PMPs)
PMPs have restrictions on who can participate. They are reserved for the selected advertisers on an invite-only basis.
Programmatic Direct
In this case, a publisher bypasses the auction process by selling media inventory at a fixed cost per mille (CPM) to one advertiser or multiple advertisers.
Sell-Side Platform (SSP)
Enables publishers to sell video, mobile, and display ads automatically to potential buyers and in real-time. This includes ad exchanges, networks, and DSPs. It’d allow publishers to have greater control of their inventory and CPMs.
Demand-Side Platform (DSP)
This is the software that enables agencies and advertisers to buy ad inventory cross-platform.
Ad Exchanger
This is the way suppliers feed inventory to an ad exchange. A DSP connects to an ad exchange, enabling the sale and purchase of ad space between advertisers, agencies, networks, and publishers. The bidding process can then be used to determine inventory prices.
The budget benefit is excellent!
Programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory. Moreover, you can access a pool of online inventory instantly. DSPs allow marketers to quickly access the market and purchase online media inventory from several publishers worldwide.
With the help of programmatic platforms, companies can access inventory in all shapes and sizes. In addition, publishers benefit from the higher demand during programmatic procurement. In this way, they can monetize traffic effectively and sell impressions at competitive rates.
Here are a few additional benefits of programmatic advertising:
A better targeting strategy.
A platform that allows you to target so many different tactics across devices in real-time is hard to find.
Campaign management made easier.
You can visualize success in one place by consolidating your campaigns across devices and formats.
Ad inventories are easily accessible.
The algorithm allows advertisers to access inventory across various exchanges at once and does the heavy lifting for them in bidding.
Transparency.
In programmatic advertising, advertisers and publishers have real-time access to data about ad placements and activity, which maximizes transparency.
With Programmatic Advertising, CPM can vary greatly depending on many factors, such as your audience’s geo, average CPM rates by industry, quality of ad space, page views, business vertical, and many others. The web ad cost shall also depend on the chosen formats and channels; for example- video ads are usually more expensive than native, and native ads will cost more than online display advertising or mobile.
Within 48 hours of sharing your requirements, Uplers can shortlist the first batch of candidates from its pool of Programmatic Ad Experts. This process is comparatively easier and quicker than standard hiring methods. Hence, by following four easy steps, you will be able to hire the best within weeks, not months.
We use PMS tools like Teamwork and ProofHub internally. However, we are always ready to accommodate the tool your team is more comfortable with.
Real-time Bidding only represents a part of programmatic ad buying, which is contrary to what people believe that the two terms are interchangeable.
Hire dedicated Programmatic Experts from Uplers and unveil an efficient way of executing business operations. Our talent curators take over the legwork and give you freedom from the tedious hiring process and even post-hiring responsibilities.
Yes, our team understands what it takes to find a good fit for the job. Therefore, we provide a 14-day trial period for the candidate you shortlist.
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