We live in times where the internet has an unquestionable relevance and basically influences or enables everything we do, right down to our business.
And no, we’re not even referring to social media; the catch here is search engines.
How would you react if we told you that organic search accounts for roughly 53% of all websites’ traffic? Now, take a moment, let it sink in, and ponder on the opportunities you could be slipping on if you ignore SEO for business. Talk about being invisible to a significant part of your target audience.
Just in case you want to rebut with ‘But I can run paid search engine marketing campaigns’ you should know that at least 70% of internet users completely ignore paid ads. This is just a tip of the iceberg.
There are many reasons ignoring SEO can cost your business a lot. In this article, we will talk about that.
The Consequences of Neglecting SEO For Your Business
- Loss of Customers: When you don’t pay attention to SEO or, better still, hire an SEO service provider, that’s a recipe for a low ranking on SERPs (search engine result pages). And if potential customers can’t find you, who do you think they will go to? Your rivals who are ranking higher.
- Low brand awareness and lead generation: Think of it as a simple math equation – low ranking on search engines = low visibility = weak brand awareness. And it’s pretty obvious that when people searching for the products or services you provide don’t know your brand, they can’t make inquiries or engage your site and become leads. The ultimate consequence is a weak position in the market.
- Decreased website traffic and conversions: The fact that SEO leads have a 14.6% conversion rate should tell you the financial impact of ignoring SEO for your business. Unless you hire dedicated SEO expert, your business will likely suffer from fewer sales and reduced revenue. And this may force you to turn to paid ads to compensate, further straining financial resources that should go to other things.
The Advantages of Leveraging SEO For Your Business
- Gives you an edge over your rivals: The case study of Moneta, whose improved organic keyword rankings got into the top 3 positions, is a classic example. It shows you how SEO can help you compete favourably in your industry. With an SEO service provider, your business can rank higher on SERPs, get more visibility, attract more visitors, and strengthen your position as a leader in your niche.
- Improved organic traffic and search engine rankings: When it hits you that 73% of internet users don’t go beyond the first page of SERPs, you’ll appreciate SEO more. When you hire dedicated SEO expert to optimize your website content, you can consistently rank high on search engines, build trust with internet users, get more traffic over time, higher conversion rates and long-term customer loyalty.
- A stronger brand authority: It’s simple. When you’re consistently one of the top-ranked sites for a particular search, it will position your site (and business) as one of the most trusted sources of information in the industry. Naturally, this means more brand authority which will lead to more inbound links, media mentions, and positive reviews.
- A greater return on investment: With an excellent SEO service provider on your team and the growth of organic traffic for your business, you’ll have less need for paid ads, meaning lower acquisition costs and higher profit margins.
How to Implement SEO For Your Business?
If you’re looking to leverage SEO for your business or have an idea of how it works, here’s a brief guide for you:
- Quality content creation: Develop high-quality and engaging content that addresses the needs and interests of your target audience.
- Keyword research: Identify and target relevant keywords that your prospective customers are using to search for the products/services you offer.
- Technical SEO: Optimize page load speeds, site architecture, and mobile responsiveness – this is geek stuff.
- Link building: Get high-quality backlinks from reputable websites.
- Ongoing monitoring and optimization: Regularly monitor your SEO performance with analytics tools to track user behaviour, site rankings, and traffic.
Final Words
If we’re reading your mind correctly, you probably don’t have the time or expertise to implement SEO strategies for your business. Well, that’s not a problem – this is where we, the best SEO Company in Vadodara, will step in to take that burden off your shoulders. With us on your side, your business will achieve organic growth, search engine rankings, visibility, conversions, and the authority it so rightly deserves!
