As much as we like to say that content is king, when it comes to SEO, the importance of unique content seems to go under the radar, with websites mostly focusing on everything else.
But that shouldn’t be the case.
Statistics have shown that quality content is one of the primary ranking factors on SERPs.
And that is just one of many reasons. We’re sure you want to know more and also get some strategies for creating unique content.
This is where this blog post comes in – to tell you why unique content is just as essential as hiring an SEO service provider to boost your website’s rankings.
It Connects Directly with Your Audience
A quick question – who will you trust between a site that publishes content primarily to rank on search engine results or a brand that satisfies search intent with relevant content?
The answer is obviously the latter. Why? That’s even simpler to answer – a website that creates content for its audience (and not for the crawling bots) will focus on answering the questions in the reader’s mind.
Such content will resonate deeply with your site visitors, who will take note of your website. Over time, this will increase your traffic because they will keep coming back for more.
Your content will also sound more natural because there won’t be black-hat SEO practices like keyword stuffing and this will make it more enjoyable to read.
Lastly, with unique content, your readers can learn something new, and this positions you for SEO success.
Search Engines Trust Your Site
According to Forbes Google owns an overwhelming majority (94%) of the mobile market share, dominating the search engine market.
When you consistently publish unique and quality content, Google will notice your site and view it as trustworthy. Then, the crawlers will index it for future searches, making it easier to rank on SERPs. So, while there may still be a need to hire a professional SEO company with good content, their work becomes easier.
Your Target Audience Will View Your Website as an Authority in the Field
Many website owners want to be like Wikipedia, one of the most authoritative sites on the net. This can be achieved with unique content over time.
The more internet users see your website as a source of relevant and original information, the greater your authority will be and when you hire SEO expert to build on that, your page can snatch the top spot on SERPs.
However, when your site is known for duplicating or rewriting other people’s content, its authority will be very low, making it very hard for it to rank on the first page.
The Harmful Trend of Using AI Tools for Content Generation
With the rise of several AI tools, several site owners tend to relax on the quality of content they create. While they make the job easier, AI tools cannot offer your content the unique perspective it deserves and you’ll end up sounding shallow and generic.
This not only diminishes the value you offer your audience but also risks attracting penalties from Google. Particularly in light of the recent Google’s Helpful Content Update, it’s evident that Google is increasingly prioritizing high-quality, insightful content that provides genuine value to users.
Such content will be flagged by Google which severely affects your chances of ranking on its search results.
Tips for Generating Unique Content for Your Site
To achieve SEO success goes beyond hiring an SEO service provider; you need to get the foundation right by practicing the following:
- Carry out original research, which entails conducting your own interviews and surveys to gather fresh information you can share with your audience.
- While drafting your content, draw on your personal experience to make it more relatable.
- Introduce a contrary point of view or explore a unique angle when covering a well-known topic.
- Partner with industry experts to combine diverse knowledge and perspectives.
Final Words
It takes a lot to create unique content, and that’s why many websites cut corners and try to trick search engines into ranking them. Such a strategy will only work for a short period because updates and algorithm changes will eventually catch up, and this can severely affect your SEO trajectory.
So, our advice is to play the long game and satisfy your audience with original and relevant content because they’re your greatest ally on the path to SEO success.
