Your website is often what makes a first impression on people searching for what you offer. So, if it looks outdated or confusing, it could cost you potential sales, and that’s bad for your brand. That’s why a lot of business owners turn to WordPress, a CMS powering over 520 million websites globally.
But even at that, many experience problems like slow loading times, low engagement, and poor design. So, in this blog post, we’ll cover 10 must-have features for your website to build trust, attract visitors, and boost sales.
1. Mobile-Responsive Design
You can’t overlook this feature since more than 60% of internet users surf with their tablets and smartphones. You need to hire WordPress developer to make sure your site responds to smaller screen sizes and performs just as well as it would on a desktop or PC.
Alternatively, you can choose a responsive WordPress theme such as Divi, Astra, or Avada. Then make sure you test the responsiveness of your site with tools like Chrome’s Inspect Tool, Responsinator, and Responsive Design Checker.
2. Fast Loading Speed
Site speed is one of the Core Web Vitals. If your website is lacking in that, it could hurt your ranking on search results and significantly increase your bounce rates. In fact, every second your site delays loading could negatively impact your conversion rate by 20%.
But you can fix this by caching, lightweight themes, and optimized images. We recommend using plugins like WP Rocket and LiteSpeed Cache to reduce your site’s load time and improve Core Web Vitals.
3. Secure HTTPS Connection (SSL Certificate)
As you know, the digital space is brimming with cyber threats looking for information to steal. Secure connections prevent that by encrypting data between your site and visitors to keep it safe and away from their reach.
4. Clear Contact Information & CTA
Your site is already losing leads and potential conversions if your visitors are looking for ways to reach you. Your contact information – email, phone, and form should be clearly visible on your site. It should be something bold and clear, like “Get a Quote” or “Book a Free Consult.”
5. Professional and Consistent Branding
There should be a single and recognizable brand identity across your logo, typography, tone, and colors on the website. What this communicates to visitors is that you’re serious, trustworthy, and memorable. When they get that impression, they’re encouraged to visit your site again.
6. SEO Optimization Tools
With good SEO features, even amateurs can improve their search rankings. They just need to work on their titles, meta descriptions, schema, images, and internal links. Popular plugins such as Yoast SEO, Rank Math, or AIOSEO have made the setup and analysis very easy.
7. Easy-to-Navigate Menu and Site Structure
Your site must have clearly defined menus, breadcrumbs, and a logical link flow to help visitors and also search engines navigate your site with ease. With a leading WordPress development company in Vadodara, you’ll have a clean site structure that will improve engagement and search visibility.
8. Testimonials/Reviews & Case Studies
Which would you prefer – a site with client testimonials and genuine reviews, or case studies, or one without any? The answer is obvious, and the reason is that the former is more credible and easier to relate to. They also help with social proof.
9. Blog or Resources Section
Every business website must include a blog or resources section because it provides visitors with helpful guides and how-to content. It boosts their credibility, search visibility, and repeated visits.
10. Analytics and Tracking Integration
Your site can’t grow without data. It’s essential to connect your website to Google Analytics via plugins like MonsterInsights, Site Kit, or Analytify. It will help you keep track of metrics like traffic sources, bounce rates, conversions, and visitor behavior. The data you get from these provides insights on how to grow your site.
Build Your Site with Us Today
If you’re ready to equip your business website with all the necessary features that will give you an edge over the competition, contact Rajarshi Solutions today. Let’s work together to grow your site traffic and improve your brand’s bottom-line.
