It’s perfectly normal to feel frustrated when your SEO efforts are not bringing immediate results. You may even blame your SEO service provider. But feeling that way shows that you were expecting quick results. And now that your traffic and rankings are yet to go through the roof, you’re clueless about what to do.
The truth is SEO is a long game that requires patience and consistency. However, that begs the question – “how long exactly?”
In this blog post, we’ll discuss the factors that influence how long it will take for your SEO efforts to bear fruits.
What Influences The Timeline?
Keyword Competition
The level of competition for the keywords you use plays a huge role in how long it takes for your SEO to show results. If you use high-competition keywords, it may take a long time (6 months to 1 year) to rank for those terms because there are more websites using them. A good example of high-competition keywords is “best wedding venues.” You can see it’s very broad and not specific.
So that leaves you with low-competition keywords. One thing we’ve discovered is that longer keywords almost guarantee less competition. If you do your research, you’ll see that roughly 35% of Google queries have four words or more. The remaining 65% is for searches that are below four words. Do you see what we mean now?
Since fewer websites use those terms, it will take you a shorter time (a few weeks or months) to rank for these keywords. A good example of low-competition keywords is “best wedding venues for 200 guests in Mumbai.” They’re usually very specific and targeted.
If you’re just starting out, we recommend using low-competition keywords for quicker results. Alternatively, you can hire SEO experts.
Website Authority
The authority of a site refers to how credible search engines perceive it to be. So using low-competition keywords isn’t enough to get you the desired results. That’s because a new website with little content doesn’t have sufficient authority to rank well for keywords even if there’s low competition for them.
For your site to gain authority, the search engines consider factors such as:
- Content quality
- Age of domain
- Backlinks.
With that being said, it can take up to 6 months for your site to have sufficient authority to rank for keywords.
On the flip side, an established website such as Forbes or Wikipedia will easily rank on the first page for certain keywords. The reason is simple – they have a history of high-quality content and a strong backlink profile. So, even if they publish new content, it will rank well within a few days.
You can gain website authority quicker with an SEO company in Vadodara.
Content Quality
We can’t rule out quality content because search engines prioritize it for SEO success. Your content has to be informative, relevant, and valuable to your site visitors. Aside from attracting more visitors, high-quality content will boost engagement with your site because it will keep readers for a longer period. It will also attract more backlinks from high-authority websites.
Let’s say your site gives in-depth and well-researched guides that provide clear solutions to users’ queries. It will definitely rank faster and higher than a site with thin, keyword-stuffed content. You have to avoid publishing content that’s poorly written, duplicated, and outdated.
It doesn’t matter how good your SEO strategy is; your site will struggle to gain traction. In a nutshell, the better the content quality, the faster your SEO efforts will pay off.
Conclusion
When it seems like your SEO is taking too long to yield desired results, it may not necessarily mean something is wrong. But if it is, you should try to identify what the problem is. However, it’s not as easy as it sounds which is why you need to hire SEO experts to get the job done. If you wish to get the desired results in record time, contact Rajarshi Solutions today. Let’s give your site the rank it deserves.
