There’s been a lot of change in search engine optimization lately, but keywords are still the backbone. They’re the bridge between what people type on Google and the solutions your business offers. That’s why picking the right SEO keywords is essential for your business growth.
In this guide, we’ll break down how to find and select the best ones for your business.
Why Keyword Selection Matters for Business Growth?
First off, choosing the right keywords drives targeted traffic to your business – people who are already looking for what you offer. A BrightEdge study discovered that 51% of search traffic comes from organic search results. That means if your keywords match what customers type, you have a higher chance of being visible.
Additionally, keywords connect search to action. That explains why SEO leads have a 14.6% conversion rate, significantly higher than traditional outbound marketing’s 1.7%. It’s no wonder brands hire SEO experts.
Understand Search Intent before Picking Keywords
When someone types something on Google, there’s almost always a reason behind it, and we call that search intent. And there are four main types:
- Informational – they want to learn something, e.g., ‘what are the best running shoes for beginners?’
- Navigational – they’re going to a specific website
- Commercial – they want to research or compare prices before making a purchase
- Transactional – they want to take action – sign up, buy, etc.
If your keywords reflect what people really want, your content will appear relevant and prompt visitors to stay longer and trust you more. It will also make you more likely to click or make a purchase. Once search engines take notice, there’s a good chance your rankings will improve.
Steps to Choose the Right SEO Keywords
Here is the keyword selection process that SEO service providers follow:
Know Your Audience
You can’t pick the keywords that will attract your audience if you are not familiar with them. You can understand your audience through surveys, forums (such as Reddit and niche Facebook groups), and social listening tools. These will help you track what they complain about, ask or search for, and provide insights into the phrases they use to search.
Do Competitor Research
Check the keywords your competitors are ranking for. Identify areas where your domain overlaps with what they miss. You can spot these gaps by searching for terms they ignore or pages they under-optimise. These can present an opportunity for your business to stand out without going head-to-head with larger brands.
Use Keyword Research Tools
Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. With them, you’ll know the keywords:
- Search volume (how many people type it)
- Competition or difficulty (how hard it is to rank)
- Long-tail opportunities (more precise phrases people use less often but with stronger intent).
Balance Short-Tail and Long-Tail Keywords
Short-tail keywords (1-2 words) have a high volume but also face significant competition and lower conversion rates. Long-tail keywords (3+ words), on the other hand, are more specific, have lower search volume, but usually convert 2.5x better. With the help of professional SEO company in Vadodara, you can find the balance between both – using short-tail for visibility and long-tail for conversion.
Prioritise Keywords Based on Business Goals
You should match keywords to where you are in the funnel (awareness, consideration, decision). Also, consider your brand voice and positioning. If the goal is sales, place emphasis on transactional and long-tail keywords. If it’s awareness, go for short-tail ones.
The Takeaway
Choosing the right SEO keywords for your business or website is a skill that only a few can provide at the highest level. If you want the right expert, contact Rajarshi Solutions today. Let’s curate keywords that will give your business the visibility and conversions it deserves.
