Everyone keeps saying you should move your business online and build a website for your business if you want to see your profits increase. But there are so many platforms that you cannot seem to pick one. We understand! Both Shopify and WordPress are major e-commerce website builders, but they play different roles for businesses wanting to build a website and move online. In this blog, we’ll see which one is the perfect choice in your case.
Shopify vs WordPress – Which is More User-Friendly?
Shopify: Shopify is known for its intuitive interface which means setting up an online store is easier than ever using its drag-and-drop builder. We recommend you hire Shopify developers when you are first starting out to build your online store. This will make sure the store is fully functional and does not compromise your customer’s experience.
WordPress: WordPress, especially with WooCommerce, offers flexibility but has a steeper learning curve. You’ll need to manage plugins and updates. It’s powerful but not as beginner-friendly. About 45% of users find it challenging at first. So if you are working with WordPress, you most likely have to hire a WordPress development company.
Customization – How Much Control Do You Really Have?
Shopify: They offer over 70 themes, all customizable. However, deep customization requires coding which is not easy for beginners with no coding background. The plus point is that their themes are great if you want simplicity.
WordPress: WordPress, paired with WooCommerce, offers limitless customization options with thousands of themes and plugins. It’s perfect if you want full control. This is the reason why 94% of developers prefer WordPress for its flexibility.
Shopify vs WordPress Pricing – Which Is More Cost-Effective?
Shopify: Shopify plans start at reasonable rates with additional costs for apps and themes. Although it seems cheap, it can quickly add up as the apps and themes have to purchased separately. It is better to hire a Shopify developer to ensure you are spending on the right apps.
WordPress: WordPress itself is free, but you’ll need to pay for hosting, themes, and plugins. Costs vary widely. Similarly, for developing a store on WordPress, it is better to hire a WordPress developer as they are experts in this field and can guide you which plugins and apps will be best for your store.
Shopify vs WordPress E-commerce features – Which is best for e-commerce website?
Shopify: Shopify comes with some really helpful built-in e-commerce features like abandoned cart recovery, multiple payment options, and shipping integration. It’s a comprehensive package so you don’t need separate plugins. Hence, Shopify is the best website builder for e-commerce development.
WordPress: WooCommerce (a part of WordPress) is also frequently used by e-commerce businesses for its similar features. However, you might need plugins for certain things. It’s powerful but requires putting things together to get started.
Design and Themes – Which Platform Has Better Options?
Shopify: Shopify’s themes are more towards modern side and also mobile-responsive. You get a polished look without much effort. There are over 70 themes available on Shopify.
WordPress: WordPress offers thousands of themes, both free and premium – over 8,000 free themes alone! The variety is unmatched, but finding the perfect one might take time since there are so many options.
WordPress vs Shopify SEO – Which is Better for Ranking?
Shopify: Shopify has decent SEO capabilities with built-in features. It handles basic SEO well but is less flexible than WordPress.
WordPress: WordPress is search engine’s favorite for SEO, thanks to its helpful plugins like Yoast SEO. It offers more control over on-page SEO which is good for both business and e-commerce sites. Studies show WordPress sites have ranked higher about 45% of the time so far.
Payment Options – Flexibility at Checkout
Shopify: Payment options are extremely important for e-commerce sites, if not so much for business sites. From this aspect, Shopify definitely wins the competition. It supports over 100 payment gateways globally. It has built-in features to handle transactions from almost anywhere across the globe.
WordPress: WordPress’ WooCommerce, on the other hand, supports numerous payment gateways too, but its setup is far more complex than Shopify. WordPress is definitely not for beginners – it offers great flexibility if you’re tech-savvy.
Customer Support – Which Has a Better Customer Support?
Shopify: Shopify provides 24/7 customer support via chat, email, and phone. Users have rated their support to be positively around 90% of the time in the past.
WordPress: If you run an e-commerce site, you might be disappointed to know this but WordPress relies more on community support and forums. Although WooCommerce offers a ticket-based support system, it is not as instant as Shopify. Overall, Shopify is the best website builder for e-commerce businesses.
Conclusion
All in all, if you are starting a blogging or business site, SEO will be far more important for you to rank among your competitors – in this case, WordPress is the clear choice. You might need a WordPress development company in Vadodara to help you build your website as WordPress is not completely beginner-friendly. But it’s SEO features are better which matters to you at the end of the day. For e-commerce sites, Shopify is the clear winner. Although it has an easy drag-and-drop builder and you might be able to set it up, we still recommend you to hire Shopify developers for the best outcome. After all, there should be no issues on the customers’ side when they are buying something from your website.
