Marketing today has gone beyond sending a few emails or running ads on social media. It has evolved to showing up everywhere your buyers are. A one-channel approach simply won’t cut it in a world where potential buyers are scrolling, searching, comparing, and making purchase decisions across multiple platforms.
That’s where a 360° digital marketing strategy comes in. But what exactly is it, how can you apply it, and how does it help your business? These are what we’ll be discussing in this blog post.
What is a 360° Digital Marketing Strategy?
It has to do with covering all the ways and methods potential buyers might find and interact with what your business offers. It also includes making sure everything works together. Digital marketing experts combine paid ads, email marketing, SEO, content marketing, social media, branding, and analytics to create a consistent and smooth experience.
It’s different from a traditional marketing approach that relies on one or two channels. 360° digital marketing is about making sure your messages reach the right people at the right time and on the right platform. In other words, your brand’s message is present when your target audience opens their inbox, scrolls on Facebook, or searches on Google.
The Changing Buyer Journey: Why You Need to Be Everywhere
The modern buying journey isn’t straightforward, but scattered across various channels and even devices. According to Worldmetrics, 89% of consumers begin their journey on one device and end it on another, and roughly 49% of them engage brands across 3-5 platforms before making a purchase. In fact, 73% of shoppers prefer to interact with brands across several platforms, and 87% of them expect their experience to be pleasant.
In other words, digital marketing services have become more demanding, and brands that keep up stay ahead of others. Marketing statistics from Worldmetrics show that brands that use 3 or more channels to convey the same messages get 250% more engagement. They also get 24-30% more conversions. Why does that matter?
Let’s say a consumer conducts a search for Google, scrolls on Instagram, and then opens his email an hour later. In all instances, they see your brand’s messages. If the tone, visual, or offer differs on any of these platforms, you risk losing their trust, and that’s one less customer.
Key Benefits of a 360° Digital Marketing Strategy
Here’s why your business needs to adopt the 360° digital marketing strategy:
- Your business becomes more visible and easier to recognize when it shows up across multiple platforms like search results, emails, social media posts, and paid ads.
- This marketing approach gives your brand a consistent and cohesive message, which retains compared to 33% for fragmented messages.
- Brands get customers who engage them more and are more loyal.
- Businesses enjoy better ROI up to 3x from integrated efforts than single-channel ones.
Common Mistakes of Brands That Don’t Use a 360° Digital Marketing Strategy
- Inconsistent brand messaging: Your tone, voice, and offers don’t align across the channels you publish on. It can cost you potential sales and increase the costs of acquiring customers.
- More spending due to isolated campaigns: According to a LinkedIn article, businesses that create separate ads or duplicate campaigns waste up to 29% of their marketing budget. They could also spend at least 20% on media buying with fewer returns.
- Missed retargeting and cross-channel opportunities: Without the unified analytics that come with 360°, you can’t retarget consumers who initially showed interest in what you offered.
Make Your Brand Omnipresent Today
If you want your brand’s message to be consistent across several platforms where your target audience frequents, the 360° marketing approach is what you need. But it’s not enough. You also need the expertise of the Top-rated digital marketing company in Vadodara that can make it work for your brand.
To make this happen, contact Rajarshi Solutions today – let’s put your brand in front of the right people on the right platforms and at the right time.
